Steven Ivory // The James Brown Story

In Latin, the word asterisk (asteriscus) means ‘little star’. We use it in everyday English to note that a word or phrase possesses a special character or to indicate that something has been omitted. The Broke* Team adopted the asterisk as a part of our logo to symbolize hope. The logo is a reminder that we all hold within us a special character that enables us to break through the barriers of life and become stars, become champions, become the exception to the rules we've always been told to obey. Though you may have been omitted or forgotten, though doubters deny your potential to achieve what they deem impossible, you can use this logo as a badge of courage. Let it embolden you. There are others, like you, fighting for their dreams . . . for their chance to break*.